Category Archives: Event Marketing Tips

Benefits of Co-Marketing for Events

by Raegan Jickell

What if you have created all these great marketing and business ideas but don’t have the staff or funds to pull it off? That is where co-marketing comes in to help. It’s all about taking advantage of your resources and relationships that you have, rather than straining to keep up with all of the new things you don’t have the time or money to do. Co-marketing is the process of collaborating w...

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How Automation Can Help Event Planning

by Raegan Jickell

Automation has become an event coordinators best friend. With all the multitasking an event coordinator has to do, they want all the tools to help. Now you can automate your social media posts, marketing emails, and content. So if you are in the events industry and aren’t using tech automation, you need to jump on the bandwagon. It’s such a time saver! Here are a few reasons why automation sho...

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Top Email Marketing Must’s

by Raegan Jickell

Email marketing is a fast and inexpensive way to get what you want out. When your email marketing is done correctly, it can be an effective tool for your events. With this said it can also be easily done wrong. So here are some musts when it comes to email marketing so you can benefit from your email marketing campaign. 1. Divide your audience. It’s a mistake to treat everyone on your emai...

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Top Event Trends for 2018

by Raegan Jickell

With 2018 right around the corner, you must start preparing your events for next year. So wouldn’t you also want to know the top trends for next year? This will put you ahead of the game and allow you to step up your event experience. So here are the top event trends for 2018? Trend #1: RFID RFID (radio-frequency identification) wristbands have been used more often for music festivals. But...

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Become a Master of Damage Control

by Raegan Jickell

Unpredictable problems can arise at even the best planned events. And your events reputation is all based on guest’s experience. Your guests may not find the return on investment on attending your event didn't meet expectations. This will lead to you having to deal with unhappy guests. So here are some tips to help you master damage control. 1. Respond ASAP Your response time is crucial. You...

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Tips for Hosting Private Events

by Raegan Jickell

You want to get the most out of your space. And making a little extra money on the side is always a plus. A great way to do this is hosting private events. This also keeps your business relevant during slow seasons. Here are tips for hosting private events at your venue. 1. Structure and Resources When people are looking for a venue to book, they look for a number of things. A venue that is un...

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Helpful Nonprofit Event Tips

by Raegan Jickell

Planning a nonprofit event has its own uniqueness. The goal is to raise enough money to cover the cost of the event and then some. Your event should inspire attendees to donate more. A checklist of planning needs and resources is important because your nonprofit’s success is riding on your event. Events that inspire participation and make an emotional impact are the most successful. But you must...

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Top 4 Event Failures to Avoid

by Raegan Jickell

No one wants to have their event looked at as a joke. Mismanaged events can become quite the disappointment. And when attendees are disappointed, that can cost you money and your reputation. It's important to learn from the mistakes of past events. By doing so, you can prepare for any obstacles that may come. Here are four common event failures to avoid to make sure your event runs smoothly. 1....

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Event Planning – Tips for Social Media Promotion

by Paymon Kashani

There are a great many websites that help promote your event, such as YouTube, Facebook, and Spotify. These platforms can help individuals find and narrow down events of their interests. Researching which event platforms best suit your stakeholders.

Social Media

Popular websites such as Facebook and Twitter can help you find individuals with similar interests as those attending your eve...

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Process to Create Event Theme

by Raegan Jickell

When people attend an event they want a memorable experience. Attendees wont just settle with just having some entertainment and good keynote speakers. An event theme can make your event stand out and create a great atmosphere. Also, event themes can help you direct many of your planning decisions. Here is how to create event themes that attendees will adore. 1. Brainstorm First, the event pla...

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