Category Archives: Event Marketing Tips

Turn Word of Mouth Marketing into Ticket Sales

by Raegan Jickell

People are bombarded with thousands of ads on a daily basis. So it only makes sense that they have learned to tune out ads. Now, you have to think of creative ways to gain their attention again. You not only have to grab the attention of the audience you have already, but new ones too. Thanks to the rise of social media, the oldest and most trustworthy form of marketing is more impactful now than ...

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Use Event Signage to Improve Attendee Experience

by Raegan Jickell

Signage is a simple, yet very important, step in the event planning process. If attendees don’t have clear direction on where to go then their experience could be completely ruined. Being about to find things easily at your event will allow the attendees to fulling indulge in the event experience with one less stress. Signage is also great for advertising and promoting, especially for your spons...

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Reasons Why Sponsors Choose Events

by Raegan Jickell

Sponsors can send your event soaring with opportunities to provide an experience your attendees won't forget. The tricky part is landing a good sponsor that will represent your event the best. Plus there is a lot of competition out there so you have to win sponsors over. First, you must understand the reasoning behind why brands pick the events they sponsor. Then based on that information you can ...

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Value-Based Pricing for Your Event

by Raegan Jickell

Pricing is a tricky, but crucial part of the event planning process. The price of your event could be the make or break aspect for your possible attendees. If you make the price too low then your event may make you lose money. The price should reflect the value of the experience the attendee will have. Value- based pricing can help you determine the appropriate price for your event. Your ultimate ...

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Better Understanding of Content Marketing

by Raegan Jickell

Focusing on creating and distributing valuable, relevant, and consistent content to define your target audience, which in return, should bring profitability is content marketing. With content marketing the distribution is just as important as the creation process, along with being relevant and consistent. But with content marketing comes some misconceptions people may have. So here are some of tho...

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Benefits of Co-Marketing for Events

by Raegan Jickell

What if you have created all these great marketing and business ideas but don’t have the staff or funds to pull it off? That is where co-marketing comes in to help. It’s all about taking advantage of your resources and relationships that you have, rather than straining to keep up with all of the new things you don’t have the time or money to do. Co-marketing is the process of collaborating w...

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How Automation Can Help Event Planning

by Raegan Jickell

Automation has become an event coordinators best friend. With all the multitasking an event coordinator has to do, they want all the tools to help. Now you can automate your social media posts, marketing emails, and content. So if you are in the events industry and aren’t using tech automation, you need to jump on the bandwagon. It’s such a time saver! Here are a few reasons why automation sho...

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Top Email Marketing Must’s

by Raegan Jickell

Email marketing is a fast and inexpensive way to get what you want out. When your email marketing is done correctly, it can be an effective tool for your events. With this said it can also be easily done wrong. So here are some musts when it comes to email marketing so you can benefit from your email marketing campaign. 1. Divide your audience. It’s a mistake to treat everyone on your emai...

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Top Event Trends for 2018

by Raegan Jickell

With 2018 right around the corner, you must start preparing your events for next year. So wouldn’t you also want to know the top trends for next year? This will put you ahead of the game and allow you to step up your event experience. So here are the top event trends for 2018? Trend #1: RFID RFID (radio-frequency identification) wristbands have been used more often for music festivals. But...

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Become a Master of Damage Control

by Raegan Jickell

Unpredictable problems can arise at even the best planned events. And your events reputation is all based on guest’s expereince. Your guests may not find the return on investment on attending your event didn't meet expectations. This will lead to you having to deal with unhappy guests. So here are some tips to help you master damage control. 1. Respond ASAP Your response time is crucial. You...

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