Category Archives: Event Marketing Tips

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Selling Tickets Online for Food & Wine Events

by Nicole Chiclana

The easiest way to get tickets into your customer's hands is to create a central purchasing hub accessible to everyone.  Selling tickets online eliminates the trek to an old-school box office all while giving your guests the ability to cater the experience on their own. Benefits also include real-time sales tracking, insight into what marketing is working and the ability to adjust course quickl...

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Top Tips for Successful Food Event Partnerships

by Nicole Chiclana

Planning an event is stressful while managing volunteers, organizing execution and before all of that, there are permits to be filed. You have sales goals to make, a brand to build and need quality food event partnerships to give validity to your event. So how do you solidify a partnership that is mutually beneficial and will continue to grow? Take a look at our Top Tips for Successful Food Even...

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How No Context in Event Marketing is a Big Mistake

by Nicole Chiclana

enthusiastic man in a red shirt in front of a blue wall Enthusiasm about your event is an extremely profitable asset, it keeps you motivated, and it is contagious to those around you. But when you launch headlong and hu...

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Event Marketing Mistake: Cheap Promotion

by Nicole Chiclana

We all have that one commercial you just cannot stand to see again, you know the one that has us scrambling to press the skip button. Our ears will bleed if we have to sit through their thirty-second jingle or listen to their tired catchphrase. I am sure at some point in their marketing career it was brilliant and probably borderline genius level but, the now threadbare promotion has become antiq...

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Follow These Steps to Avoid Producing Bad Content

by Nicole Chiclana

Gary Vaynerchuk"I don't even think about content without thinking about distribution. I don't ever think about content without the context of the platform and most of all, I never think about content...

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Turn Word of Mouth Marketing into Ticket Sales

by Raegan Jickell

People are bombarded with thousands of ads on a daily basis. So it only makes sense that they have learned to tune out ads. Now, you have to think of creative ways to gain their attention again. You not only have to grab the attention of the audience you have already, but new ones too. Thanks to the rise of social media, the oldest and most trustworthy form of marketing is more impactful now than ...

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Use Event Signage to Improve Attendee Experience

by Raegan Jickell

Signage is a simple, yet very important, step in the event planning process. If attendees don’t have clear direction on where to go then their experience could be completely ruined. Being about to find things easily at your event will allow the attendees to fulling indulge in the event experience with one less stress. Signage is also great for advertising and promoting, especially for your spons...

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Reasons Why Sponsors Choose Events

by Raegan Jickell

Sponsors can send your event soaring with opportunities to provide an experience your attendees won't forget. The tricky part is landing a good sponsor that will represent your event the best. Plus there is a lot of competition out there so you have to win sponsors over. First, you must understand the reasoning behind why brands pick the events they sponsor. Then based on that information you can ...

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Value-Based Pricing for Your Event

by Raegan Jickell

Pricing is a tricky, but crucial part of the event planning process. The price of your event could be the make or break aspect for your possible attendees. If you make the price too low then your event may make you lose money. The price should reflect the value of the experience the attendee will have. Value- based pricing can help you determine the appropriate price for your event. Your ultimate ...

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Better Understanding of Content Marketing

by Raegan Jickell

Focusing on creating and distributing valuable, relevant, and consistent content to define your target audience, which in return, should bring profitability is content marketing. With content marketing the distribution is just as important as the creation process, along with being relevant and consistent. But with content marketing comes some misconceptions people may have. So here are some of tho...

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